We, therefore, have to consider and plan on a long-term basis, find and build our own enterprises with a long-term view of setting up not just ordinary businesses or industries but institutions surviving and lasting for many generations and fulfilling a social and national objective, which could be identified and be synonymous with our finer sentiments of patriotism, in addition to its benefits for us, and the society

AMIR S. CHINOY

“We have to consider and plan on a long-term basis, find and build our own enterprises with a long-term view of setting up not just ordinary businesses or industries but institutions surviving and lasting for many generations and fulfilling a social and national objective, which could be identified and be synonymous with our finer sentiments of patriotism, in addition to its benefits for us, and the society.”

Abstract from the book “The Chinoys” by Amir S. Chinoy

Our Group

Although its roots can be traced back to the early 1800s, the foundation of the ASC Group was laid by Mr. Amir S. Chinoy, our founder and a pioneer of industrialization in Pakistan, who established manufacturing concerns in steel pipes (International Industries Limited, 1948), heavy chemicals (Pak Chemicals Ltd, 1951), and electrical wires and cables (Pakistan Cables Limited, 1953).

As flag bearers of determination and innovation, the Group later invested in a greenfield project for the manufacture of cold-rolled, galvanized, and colour-coated steel coils and sheets (International Steels Limited, 2007). Today, the ASC Group is one of the leading industrial groups in Pakistan with proven expertise in manufacturing, trading, and industrial services. In Pakistan, the ASC Group has 7 manufacturing locations, nationwide
offices, and an extensive distribution network through 1600+ outlets in over 500 cities and towns across the country.
The ASC Group enjoys a credible export pedigree with combined export revenues in excess of USD 65 million. The Group’s global footprint is further represented by its growing network of international subsidiaries and an on-ground presence in Australia, Canada, Ireland, Sri Lanka, and Qatar.
The broad range of products and services offered by the Group includes:

Recognizing the importance of environmental stewardship and social responsibility, the ASC Group integrates sustainable practices across its businesses and the communities in which it operates. The Group is a proud signatory to the UN Global Compact, a champion the UN SDG 7 (Affordable & Clean Energy), and has installed over 13MW of renewable energy and planted 50,000+ trees at its factories. In addition to a health clinic that treats 35,000 patients each year, the Group has established two schools with a total enrollment of 1000+ students (51% female enrolment) in underprivileged communities in Karachi. By championing sustainability and philanthropy, the Group not only gives back to society but also fosters a culture of empathy and compassion, contributing to a brighter and more sustainable future for all.