Our Logo
The ASC group logo’s inspiration is our founder, the late Mr. Amir S. Chinoy’s gift of foresight and entrepreneurial spirit.
A range of visual cues: Crown (credibility), Flag (independence), Industry (passion), Energy (flames), and, most importantly, the behaviour of a galloping horse’s undulating mane intertwined creatively for an iconic emblem that position the group as flagging the future – with a nod to legacy, honour, and uncompromising industry.
The ASC logo is a culmination of five visual cues, inherent to the groups’ legacy, purpose thus forming its core identity.
Crown
In 1939, Sir Sultan Chinoy was knighted in recognition of his distinguished services spreading over a period of two decades. The crown depicts the personalized coat of arms awarded to him.
Horse
The founding fathers, Sir Sultan Chinoy and later Amir S. Chinoy both were fond of horses.
Passion
An underlying value that’s embedded in the group that’s visible in their successive business expansion across generations.
Flag Bearers
Rich heritage of setting up industries for the first time in Pakistan and continually innovating through product and management practices.
New Frontiers
A history of pioneering or conquering new frontiers and ready to overcome or surpass challenges.
